MDD Conseil supports food & beverage SMEs in structuring their strategy, adapting their organisation and negotiating with precision with major retailers.
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Every retailer has its own selection criteria, target volumes and quality requirements. Knowing how to decode them is the very first step.
Price competitiveness is real, but it cannot come at the expense of margins. Finding the right balance requires a precise analysis of your cost structure.
Flexibility, volume and traceability requirements demand a robust industrial organisation aligned with retailer standards.
The supplier-retailer relationship is built for the long term. Every negotiation lays the foundation for the partnership ahead — it deserves thorough preparation and expertise.
Retailers increasingly expect their private label suppliers to demonstrate a genuine, documented CSR commitment, now embedded in most listing criteria.
Private label is not a one-off opportunity. It is a strategic commitment that, when properly prepared, becomes a genuine growth accelerator.
Not every company is built to become a private label supplier. But many could be… if they were better prepared.
Too many businesses treat private label as a one-off opportunity, when it is in fact a powerful long-term growth lever. MDD Conseil guides you through this transformation with method and ambition.
Strategic diagnostic — Category analysis of your markets, assessment of your positioning and private label potential on your target segments.
Commercial structuring — Grounded in category management analysis, building an offer tailored to retailer expectations, negotiable and profitable.
Negotiation preparation — Negotiation strategy, argumentation frameworks, simulations and on-session support.
Industrial organisation — Process alignment to meet quality, volume and lead-time requirements.
CSR approach — Definition and formalisation of a credible CSR policy, communicable to buyers.
Monitoring & steering — Ongoing support to embed your private label strategy into your growth model.
After 25 years as a Private Label Commercial Director in market-leading companies, I founded MDD Conseil to place this expertise at the service of SMEs and mid-sized businesses seeking to make private label a solid growth axis.
My mission: to help you become — or remain — a private label supplier that is solid, credible and profitable.
To review your private label, co-packing or food service strategy…
To help you build a private label offer grounded in a solid and compelling category analysis…
For support in responding to tenders and / or in negotiation…
For the market launch of a new contract and to secure your development processes…
Or for a part-time assignment or interim management mission.
Delphine Guido
Founder — MDD Conseil
Strategic advisory dedicated to food & beverage SMEs seeking to develop or structure their private label business.